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There has always been Mormon produced commercials.
The new commercials are probably meant to do more than just let people know they are welcome if they ever want to go to Church, which is essentially the message of previous add campaigns.
The commercials are the result of a poll that showed that many people believe stuff about Mormons that are really insane. The Anti-Mormons have been very effective at spreading their disinformation, on the Internet, through television ads, and from Church pulpits.
The key to understanding Anti-Mormonism, is to understand that they never say anything good about Mormonism, and only begrudgingly say good things about Mormons in general.
Fully two thirds of people interviewed, in a scientific survey had some really troubling ideas about Mormons. These were not just wrong ideas, these were Anti-Mormon lies, the same kind of Anti-Mormon lies that have killed Mormons in places like South America, and other places when Anti-Mormons have spread their hate speech.
Also, even though it has not gotten in the news, there have been Apostles kidnapped in Mexico, and held for ransom (how much was paid, nobody knows) the media reported it, but it was all a page nine kind of a thing.
So the World is a dangerous place. Mormons in Mexico petitioned the government to allow them to have guns to defend themselves against the drug cartels that are fighting back and forth.
When people are fighting back and forth, and life is cheap, and people are getting killed in the drug war all the time, any religious minority is in an especially venerable position.
When you add intentionally inflammatory rhetoric, the kind that Anti-Mormons like Anti-Semites, use all the time to whip up the people into a hateful mob, there is some real danger for Mormons in Mexico and South America and other places in the World.
The United States is the incubator of Anti-Mormonism. Lies are spread on a continual basis, and this has been the case for two hundred years.
Also there has been many Mormons who reported to the Church that they were retaliated against by being fired, because of the LDS Churches stand that children should not be adopted by Gay parents, rather children should have Heterosexual parents, otherwise the infants won't have a decent chance for their subconscious mind to be patterned properly... child development 101.
Anyway regardless of what you think about the debate over Gay parents adopting children of heterosexual couples without the consent of those couples...
Anti-Mormonism certainly did get a shot in the arm, because the international Gay activists, who are highly organized, very wealthy, and completely devoted to destroying Mormons, made it known they are coming after Mormons... and they have certainly backed up their threats, give them credit for that.
All this for 15,000 Gay couples in California. Clearly the Anti-Mormons Gay Activists have something more sinister that they are planing. Gay marriage is only the tip of an iceberg. Gay activists are trying to change all political laws, the result of it being the complete revision of laws in the United States.
So Anti-Mormon propaganda has been going through the roof, on the Internet and elsewhere, spreading complete lies, the opposite of the truth, etc. etc. etc.
And this is leading to actions where Mormons are being attacked mostly in third world countries, but also in the United States, employers are firing Mormons, and that is being reported to the LDS Church.
So this is really a lot less about converting people than you may think. The whole point is to get some sort of sympathy from certain people who may be reasonable, and do not think allowing unconstitutional retaliation against Mormons is a good thing.
Before the Nazi's or a lot of other nations have killed or abused a people they have propagandized against that minority. So rather than take each lie and try to explain how ridiculous they are, the people in charge of the ads, decided to just let people know, that there are all sorts of Mormons. There are all kinds of races and so on and so forth.
I can't say I totally agree with the campaign, but then again sometimes logical refutations are ineffective. No doubt there were focus group studies done on this.
I will put it to you this way. If the Jews in Europe had had positive propaganda, would so many of them been murdered, during World War II? Of course not.
The same thing is desired to happen against Mormons, as happened against the Jews. If you think that Anti-Mormons intentions are benign, I think this, you are not a Mormon, you don't the know the level to which they deceive, and you do not know how much they desire for THE Church Of JESUS CHRIST Of Latter Day Saints to get exterminated.
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