of course it is a cult - a cult is simply a group of people who have an exclusive belief in something. Catholicism is a cult for example. is tom having a breakdown? I hope so. then he can show the world how clever he is at beating depression and anxiety without the aid of drug therapy. as he said, these things are all in the mind.
I would say Yes it is a cult, it sprouts crap like, Vitia's for depression, curing heroin addicts in 3 days. What a load of crap. The fact that they are all big donate rs is suss as well.