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Cause it's new nonsense to believe in. Verses the 1,000's of years old cults. Anyone who bothers taking a look at what they say ... supposedly believe. Cant help but know those folks are bat chit crazy and living in a dream world. So I guess they try to find something that gives them some answers to the big questions.
And they meet up with a scam artist like the guy who created Scientology. Evidently the guy's every bit as good at conning people as the faith healers and snake oil Xian cult priests sanity is known for. He used the word science in the name of the cult. Implying that it unlike the primitive religious nonsense in the world ... is based on scientific/factual evidence.
People need/want to believe in something I guess. Even if it's a ridiculous scam ... gives them something to lean on.
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