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That term was coined by George Bush Sr. referring to Reagan's 'trickle down theory' in the primary, before he became the Vice President in 1980.
Reagan's theory was responsible for a recession 1980-82 and so he abandoned the theory (but not the rhetoric) and began a massive increase in government spending, and a tax cut which boosted the economy but greatly increased the national debt.
Republicans have kept up the tradition of talking Supply side capitalism and practicing Demand side Keynesian stimulus programs and big government deficit spending to this day. It is not so much voodoo as smoke and mirrors.
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